The Media Unit at the National Centre for Energy Research and Development (NCERD) is
responsible for managing the Centre’s communication, public relations, and visibility. Its key functions
typically include:
1. Public Relations and Image Management:
Promoting a positive image of the Centre by highlighting its achievements, projects, and impact through various media platforms.
2. Information Dissemination:
Communicating research findings, innovations, and activities to the public, stakeholders, and partners through press releases, publications, newsletters, and reports.
3. Media Coverage and Liaison:
Coordinating media coverage for events, conferences, and project launches; and maintaining relationships with journalists and media organizations.
4. Content Creation and Management:
Creating multimedia content (videos, articles, infographics, social media posts) that showcases the Centre’s work, research breakthroughs, and community engagement.
5. Website and Social Media Management:
Maintaining and updating the Centre’s official website and social media channels to ensure timely and accurate communication.
6. Internal Communication:
Supporting communication within the Centre by producing internal bulletins, memos, and updates for staff and stakeholders.
7. Event Promotion and Documentation:
Promoting, covering, and documenting official events, workshops, seminars, and outreach programs through photography, video, and reports.
8. Branding and Visibility:
Ensuring consistent use of the Centre’s visual identity and messaging across all communication materials and platforms.